The CBD Krystal Slider is Arriving in Celebration of 4/20
Michael Hemsworth — April 21, 2022 — Lifestyle
The CBD Krystal Slider is arriving from the QSR brand as a menu item for patrons to pick up to mark 4/20: the cannabis-focused, counterculture celebration. The CBD (Cajun BBQ Drip) burger is crafted with a classic Krystal patty along with a dill pickle slice, a creamy Cajun sauce, a touch of BBQ sauce and some crispy onions. The burger is being launched a la carte for $1.99 each or as part of a combo with a small fries and a small drink for $4.20.
The CBD Krystal Slider is arriving at participating locations now through April 24, 2022 and speaks to the increasing normalization of cannabis culture. Brands are thus offering themed products with a tongue-in-cheek spin to let consumers know they're in on the fun.
Image Credit: Krystal / Chew Boom
The CBD Krystal Slider is arriving at participating locations now through April 24, 2022 and speaks to the increasing normalization of cannabis culture. Brands are thus offering themed products with a tongue-in-cheek spin to let consumers know they're in on the fun.
Image Credit: Krystal / Chew Boom
Trend Themes
1. Celebratory Cannabis-themed Products - As cannabis culture becomes more normalized, brands can capitalize on celebratory themed products with a tongue-in-cheek spin.
2. Menu Items Featuring CBD - QSR brands and other food establishments can incorporate CBD into menu items to appeal to the growing cannabis market.
3. Counterculture-inspired Menu Offerings - Brands can create menu items that tap into counterculture celebrations to differentiate themselves and appeal to a younger demographic.
Industry Implications
1. Quick Service Restaurants - QSR brands can create menu items featuring CBD or counterculture-inspired themes to drive sales and appeal to younger customers.
2. Food and Beverage - Food and beverage establishments can incorporate CBD into their products or create themed offerings to appeal to those interested in cannabis culture.
3. Marketing and Advertising - Marketing and advertising agencies can help brands develop campaigns that tap into the counterculture celebration of 4/20 and promote celebratory cannabis-themed products.
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